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What is design?

  • Writer: El Daniel
    El Daniel
  • Mar 21, 2018
  • 1 min read

What is design?

It’s any directed act of creativity driven by a commercial purpose.

(Differentiating it from art, which often exists for its own sake.) The user interface of an iPhone, the shape of a butter knife, the satisfying clunk of a BMW door — all are acts of design. Design isn’t an explosion of ideas:

it’s focused.

 
 
 

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