What is design?
- El Daniel
- Mar 21, 2018
- 1 min read
What is design?
It’s any directed act of creativity driven by a commercial purpose.
(Differentiating it from art, which often exists for its own sake.) The user interface of an iPhone, the shape of a butter knife, the satisfying clunk of a BMW door — all are acts of design. Design isn’t an explosion of ideas:

it’s focused.
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